Ink Brothers - D&AD

Ink Brothers was a project I had the opportunity to work on together with 4 friends whilst my Art Direction program at Miami Ad School Berlin. The idea was brought up during class for the D&AD "New Blood" award.

All over the world, indigenous tribes disappear along with their unique cultures, due to greed and exploitation. Ink Brothers Amnesty is a campaign intended to raise both awareness and funds in order to fight this injustice. In most tribal communities, tattoos are a way of welcoming new members. To make people part of this cultural heritage, they will be able to be remotely tattooed by tribe members through motion capturing tablets and simple robotic arms. This way, an incredibly personal bond is created and the tribes’ unique culture lives on under the skin of the supporters.

CREATIVE DIRECTORS: Niklas Frings-Rupp, Marlon von Franquemont & Reinier Gorissen