ARC'TERYX Latent Landscapes // High-performance gear meets high-fidelity AI: a conceptual study in digital art direction and product storytelling.
This project explores the intersection of high-performance technical gear and AI-driven creative direction through a conceptual winter/urban campaign. By integrating authentic product data from the Arc’teryx
e-commerce catalog into hyper-realistic, AI-generated environments visualising the brand’s "Evolution in Action" across both alpine and metropolitan landscapes.