Roamless Halloween // Deadpan horror meets AI-driven production: a Halloween campaign built end to end with generative tools.
This project uses AI-driven creative direction and production to turn everyday travel frustrations into a spooky, deadpan Halloween campaign for Roamless, a travel eSIM. The campaign casts consistent recurring characters, a tired traveler and a pair of lovable monsters, in a dark, foggy airport at night. The baggage sizer, the $30 sandwich, the six-hour delay and the middle seat each become a small horror story, and the one fear Roamless removes is the roaming bill.